Stand Out in the Crowd

Be Different to Be Successful

© KC Morgan

Jan 15, 2008

Apply for work at home, and no matter how hellish the hours or low-paying the gig there will be competition. Stand out in the crowd, and be different to be successful.


It’s not easy to stand out in a crowd of dozens, maybe even hundreds, of job applicants. Even if you wow them with your resume, that doesn’t guarantee you’ll get the job. The most important tool you have, and the most persuasive, is the query (or cover) letter. Use this the right way, and you’ll get the positive response you’ve been waiting for. When it comes to approaching an employer or gaining some opportunity, be different to be successful.

Stand Out in the Crowd

You find a job opportunity that appeals to you. The ad requests cover letter, resume and samples. You’ve worked hard to create an outstanding resume and a great online portfolio. The trouble is, if your query letter isn’t any good they’re never going to see how great you are. They’re never going to know you’re the perfect candidate, because your letter was boring, stale and not at all original. Why is your cover letter so bad? Probably because you listened to expert advice, which often advises query letters be simple, short and pretty devoid of emotion or coercion. Get their attention by standing out in the crowd of applicants, and write a cover letter that’s uniquely your own.

Be Different to Be Successful

Don’t make the mistake of writing a plain, uninteresting cover letter. Be sure to inject elements of your own personality and show them what makes you different from everyone else. Are you funny? A master of sarcasm? Great with puns? Put a little of that into your letter, and don’t be afraid to show that you do have some confidence. Many experts advise against showing ego in a query letter, but showing that you have confidence in your work and yourself doesn’t hurt a thing (just don’t go overboard).


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